The Founder Story Behind Panda Paper Roll

The Early Start

Frank’s journey in the thermal paper industry began in 2010, shortly after graduating from university. At that time, the company was just a small thermal rolls converting factory with only 20 employees, 10 slitting machines, and 2 printing machines. Little did he know that this would become a career spanning more than 15 years.

In his early years, Frank traveled across China and overseas to attend trade exhibitions, meet customers, and learn the ins and outs of the international paper roll business. Soon after, Frank realized exhibitions weren’t an efficient and sustainable way to grow business because they were costly and time-consuming.

That’s how his journey into digital marketing began.

The Birth of Panda Paper Roll

Frank created the paper roll brand “Panda Paper Roll” and built its website pandapaperroll.com, with help from his IT friends. He chose the name “Panda Paper Roll” because it is short, simple, memorable, friendly, and easy to associate with China, as the giant panda is an iconic animal native to China. People love the giant panda for its adorable, friendly appearance. Frank also wanted to create a distinctive identity that customers could easily remember and immediately associate with a Chinese paper roll manufacturer by incorporating “Panda” into the brand name.

Frank handled everything about the website, from server management and web design to content creation and graphic design. He still manages the website himself today, combining technical skills with a passion for design and storytelling.

He’s particularly inspired by something Steve Jobs once said:

“It’s technology married with liberal arts, married with the humanities, that yields us the result that makes our heart sing.”

— Steve Jobs, 2011

That philosophy resonates deeply with Frank. He believes a great website is more than just code and fancy design. It’s where technology, thoughtful design, and an understanding of customer needs come together to connect people with real products. Paper rolls may seem like boring products in the real world, but Frank believes even the simplest products deserve great design, clear communication, and a better customer experience.

The Fun

Football and hiking have always been a big part of his life. Outside of work, Frank is a huge fan of Bayern Munich and Shandong Taishan FC. On weekends, he goes hiking in nearby mountains and valleys with family and friends.

He also admires people who dare to think differently and really change the world. Steve Jobs and Elon Musk are among those he admires most — not simply for their success, but for their ambition to turn seemingly impossible ideas into reality.

But if you ask Frank what makes him feel happiest, the answer is surprisingly simple: playing football with his son. For him, it’s about much more than kicking a ball around. It’s a chance to share the joy of football, watch his son smile, and, in a way, relive a little piece of his own childhood.

Sometimes, he feels like he’s not just playing with his son, but also with the little boy he used to be.